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Amie Choe

About

Areas of Expertise

Usability Testing
User Interviews
Research Ops
Automotive UX Research
Data Visualization

Thematic Analysis

I'm a UX Researcher with a Master of Science in Applied Psychology from the University of Southern California with a concentration in UX Research, human factors, and human-centered design. I'm passionate about advocating for users and uncovering insights that help shape products that are intuitive, usable, and grounded in human behavior, cognition, and limitations.

I'm particularly interested in the role of UX research in designing systems that align with how people think, behave, and interact with technology. My master's thesis on usability in modern vehicle touchscreen interfaces reflects my interest in how interface design and interaction patterns influence cognitive load, performance, and decision-making in safety-critical contexts. ​​​​

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I enjoy the iterative process of conducting research, developing prototypes, and refining designs to better understand user needs and translate those insights into impactful solutions. I'm especially motivated by the challenge of balancing technological innovation with intuitive and human-centered design.​

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